The COVID-19 pandemic has been accompanied by a huge flood of disinformation surrounding the virus and the fight against it. The Information chaos wreaked on societies through the accelerated dissemination of misinformation, disinformation, and conspiracy theories has been labelled as an ‘infodemic’ by the WHO. Still, some countries managed to have a successful vaccination strategy with both a fast pace of vaccination and a willingness to get vaccinated. Good strategic communication can save lives.
How to secure trust in vaccinations in a world flooded with disinformation and conspiracy theories? What have been the biggest challenges observed in preparing the societal trust in vaccination and what can we learn from them for the future?