Hendrik Bourgeois is Senior Director Strategy and Policy for Europe and Russia at Apple, representing Apple’s interests with governments and public stakeholders on a wide variety of issues, promoting Apple’s growth and investments in these regions. He is the former President of the American Chamber of Commerce to the EU, and he was also Vice President Corporate Affairs for the EMEA region at Cargill. Hendrik designed and implemented government affairs strategies for Cargill across the region that are underpinned by strong communications, brand and corporate responsibility, and sustainable development activities. Before joining Cargill, Hendrik served for almost two decades in several executive positions at General Electric (GE) including as GE’s General Counsel Europe and head of European Affairs. Prior positions at GE included General Counsel EMEA, and Senior European Competition Counsel, serving all GE businesses on a wide variety of competition law matters involving mergers and acquisitions, distribution, R&D activities and compliance issues. Prior to joining GE, Hendrik was an attorney with Jones Day, based in Washington, D.C. and Brussels, where he practiced mainly U.S. antitrust and European competition law. Hendrik obtained his law degree at the Rijksuniversiteit Gent, Belgium, and has an LL.M. degree from Harvard Law School.
How to create a Europe-wide innovation ecosystem to increase the competitiveness of European companies against global rivals? What are the areas to invest in, if Europe wants to further boost the tech capabilities driving its competitive advantage? (semiconductors, e-batteries, AI etc. ) How to make sure that tech regulation (data privacy, AI, DSA) doesn´t stifle innovations in the tech sector while protecting the interest of consumers?
What are the next steps we need to take to design and establish a functional and forward-looking system of regulation of tech heavyweights that ensures a competitive market and adherence to democratic norms?